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Alestle Ad Rates & Products

 

Print Display Ads

Open Rate        $7.60 per column inch
Student Org/Non-Profit Rate$4.95 per column inch
National Rate $9.50 per column inch

Modular Spaces, Minimum Sizes:

Most display ads in the Alestle print edition are calculated by the column inch. The minimum size ad we will accept is 1 column X 2” or 2 total column inches in sizes. Column inches are NOT the same as inches on a ruler.

 

There are some ads that can be offered in a modular way, however.

Those follow:

½ page ad                           5 col./10” wide X 7.5 “ tall 

Open:            $285             Student Org/Non-Profit:          $185         National Rate: $355

 

Full page ad                        5 col./10” wide X 15 “ tall

Open:            $570              Student Org/Non-Profit:          $370         National Rate: $710 

 

Centerspread                     10 col.+/21” wide X 15 ” tall

Open:            $1,425           Student Org/Non-Profit:           $930        National Rate: $1780

(pricing includes premium pricing*)

 

Discounts:

Frequency —    

3-5 print editions per semester10%
6-8 print editions per semester15%
9-11 print editions per semester20%
12+ print editions per semester25%

Pre-Pay Discount —

This discount is for customers who are on billing status with the Alestle, meaning they have built up a credit history and we can trust that when we bill, they will pay their bills. The discount is 5 percent and is only applied when payment is made BEFORE publication, not the day of or after.

 

Color & Premium Pricing:

$90 each spot color plus black, up to two spots

$300 full-color process (CMYK)

                        Color ads sent as pdfs by client need to be sent as a composite

                         and with CMYK color separations

We do not guarantee page placement, but there are some ad products that we offer in specific locations of the paper at a premium.

Premium charge of 25 percent for placements on page 3, centerspread or back page. 

 

 

Inserts

$75 Per 1,000
National Rate  $100 Per 1,000

Press run 2,500, minimum of 2,000

maximum folded size 8 ½” x 11”

 

ship directly to:

     Better Newspapers, Inc.

     Regional Press Plant

     7 Do It Drive.

     Altamont, IL 62411         

 

 

Social Media Shout-Outs    

$25 each

On Alestle’s social media accounts to all friends or followers 

 

Newsletter

$100 each

200x400 pixels

Sent out twice per week to more than 46,000.

 

Street Team Services

$100 per 1,000

Minimum of 1,000

Customer supplies printed materials

Alestle can print materials for an additional charge

 

Online Advertising

Leaderboard               728 pixels x 90 pixels

Open Rate: $350         Student Org/Non-Profit: $235            National: $450

 

Large Banner              300 pixels x 600 pixels

Open Rate: $320         Student Org/Non-Profit: $210            National: $400

 

Skyscraper                   160 pixels x 600 pixels

Open Rate: $280         Student Org/Non-Profit: $185            National: $350

 

Rectangle                    300 pixels x 250 pixels

Open Rate: $200         Student Org/Non-Profit: $130            National: $250

 

Small Banner              468 pixels x 60 pixels

Open Rate: $200         Student Org/Non-Profit: $130            National: $250

 

Small Rectangle          200 pixels x 90 pixels

Open Rate: $200         Student Org/Non-Profit: $105            National: $200

 

Online Ad Discounts

Frequency — 
2 months10%
3 months 15%
All Semester20%
All Year25%

 

Rack Advertising

(prices are for each poster)

Metal Racks1-4$50 month$125 quarterly
(open rate) 5-8$45 month$115 quarterly
15” wide X 21” tall9-12$40 month$100 quarterly
 13-17$35 month$90 quarterly

 

Electronic Racks1$85 month$215 quarterly
(open rate)2$77 month$194 quarterly
26” wide X 38” tall3$68 month$172 quarterly
 4$60 month$151 quarterly

 

Outdoor Racks1-2$100 month$250 quarterly
(open rate)3-4$85 month$215 quarterly
25” wide X 48” tall5-6$75 month$190 quarterly

 

Metal Racks1-4$33 month$82 quarterly 
(Student Org/Non-Profit rate)5-8$30 month$75 quarterly
15” wide X 21” tall9-12$26 month$65 quarterly
 13-17$23 month$60 quarterly

                                  

Electronic Racks1$55 month$140 quarterly
(Student Org/Non-Profit rate)2$50 month$126 quarterly
26” wide X 38” tall3$45 month$112 quarterly
 4$39 month$99 quarterly

 

Outdoor Racks1-2$65 month$165 quarterly
(Student Org/Non-Profit rate)3-4$55 month$140 quarterly
25" wide X 48" tall5-6$49 month $125 quarterly

 

Metal Racks1-4$60 month$150 quarterly
(National rate)5-8$55 month$135 quarterly
15” wide X 21” tall9-12$50 month$120 quarterly
 13-17$40 month$110 quarterly

 

Electronic Racks1$100 month$260 quarterly
(National rate)2$90 month$235 quarterly
26” wide X 38” tall3$80 month$210 quarterly
 4$70 month$180 quarterly

 

Outdoor Racks1-2$120 month$300 quarterly
(National rate)3-4$100 month$260 quarterly
25” wide X 48” tall5-6$90 month$230 quarterly

  

Back To School Survival Guide Rates & Deadlines:

Open Rate$8.60 per column inch
Student Org/Non-Profit:$5.50 per column inch
National Rate$10.80 per column inch

Press run 4,000, minimum of 3,000;

maximum folded size 8 ½” x 11”

 

ship directly to:

     Better Newspapers, Inc.

     Regional Press Plant

     7 Do It Drive.

     Altamont, IL 62411

 

All Other Product Rates Are Standard for BSSG

 

 

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