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Mass comm lecturer wins second Emmy

Katie Gregowicz

Issue date: 11/1/07 Section: News
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The Emmy for graphic art-animation went to SIUE mass communications lecturer Brian Ledford Saturday, Oct. 20.

Monday, Wednesday and Friday mornings, Ledford works at SIUE, teaching Mass Media and Society, and on Monday evenings, he teaches Video Production. Full-time, however, he works at KPLR-TV (The CW) in St. Louis as a news photographer and editor.

He graduated from SIUE with a degree in mass communications in 1992 and is currently working on his thesis for his master's degree in mass communications at SIUE as well.

The Emmy is the second for Ledford, who won it at the Mid-American Regional Emmy Awards that took place at the Ferrera Theater in America's Center in St. Louis. The ceremony was hosted by HGTV's Patrick Clark, also an alumnus of SIUE. The piece he won for was "OUR men's basketball final: Florida vs. Oregon," but the final product did not turn out the way Ledford originally thought it would.

"I was on assignment in March of this year and I was supposed to cover the sights and sounds of the basketball weekend," Ledford said. "The NCAA Midwestern regionals were being played in St. Louis and I was supposed to get fan reactions, cheerleaders, and marching bands."

Ledford was also in charge of operating a "microwave truck" which can gather signals for a television broadcast. His job was to coordinate newscasters from other cities that had a team in the tournament so they could broadcast. While getting ready to go on with the first broadcast, a worker from the Edward Jones Dome came out and asked him if he had a permit for parking the large microwave truck where it was parked.

Ledford did not, so he quickly filled out the paper work and paid the fee. "By the time I took care of the paperwork and got my receipt it had started raining," Ledford said. "The fans were all tailgating, but they all went inside."

He could not follow the fans inside because NCAA restrictions prohibit television cameras from being inside any venue that has basketball events going on because CBS has exclusive rights to them.
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