2008 Woodie Awards
The "e"could benefit from students
Zachary Groves
Issue date: 10/23/07 Section: Opinion
Dear Chancellor Vaughn Vandegrift,
"e"arly in the 2005-06 school year, yourself, the then newly-formed Marketing and Communications Department and the Creative Producers Group of St. Louis gave birth to a campaign that has either excited people or irritated the heck out of them.
"e"ither way, you got their attention. Congratulations.
"e"ducation is important and SIUE offers great learning opportunities, but why not offer students a shot to voice their opinion on new image ideas?
"e"xplain to me, also, why the snarling cougar was replaced with what looks like a cross between a deranged beaver and the famous "Caddyshack" gopher, courtesy of St. Louis' 4 Alarm Studio. How does the new cougar look any better than the old one?
"e"very class I attend nowadays is full of questions and complaints about who benefits from such ridiculous campaigns. If students are so important, then why did they not get a chance to show the administration what the new school logo should be?
"e"nable the students to choose school advertising through a contest or survey. Lace the effort with incentives such as money or a chance for a mass communications or art major to beef up his or her portfolio.
"e"ncourage student input. Quit focusing so much on recruiting students and pay attention to the students you already have, since we are paying thousands of dollars for this "e."
"e"xpression is critical in a college student's life, so instead of playing an overprotective dad who always does what he thinks is best for his kids without consulting them at times, you could talk to students more and find out what they would like to see. Or better yet, if they can help bring their desires or dreams to life.
"e"xtract this so-called student "apathy" and give the attendees a reason to believe they do matter and show they are not just a number, unlike other Division I schools.
"e"arly in the 2005-06 school year, yourself, the then newly-formed Marketing and Communications Department and the Creative Producers Group of St. Louis gave birth to a campaign that has either excited people or irritated the heck out of them.
"e"ither way, you got their attention. Congratulations.
"e"ducation is important and SIUE offers great learning opportunities, but why not offer students a shot to voice their opinion on new image ideas?
"e"xplain to me, also, why the snarling cougar was replaced with what looks like a cross between a deranged beaver and the famous "Caddyshack" gopher, courtesy of St. Louis' 4 Alarm Studio. How does the new cougar look any better than the old one?
"e"very class I attend nowadays is full of questions and complaints about who benefits from such ridiculous campaigns. If students are so important, then why did they not get a chance to show the administration what the new school logo should be?
"e"nable the students to choose school advertising through a contest or survey. Lace the effort with incentives such as money or a chance for a mass communications or art major to beef up his or her portfolio.
"e"ncourage student input. Quit focusing so much on recruiting students and pay attention to the students you already have, since we are paying thousands of dollars for this "e."
"e"xpression is critical in a college student's life, so instead of playing an overprotective dad who always does what he thinks is best for his kids without consulting them at times, you could talk to students more and find out what they would like to see. Or better yet, if they can help bring their desires or dreams to life.
"e"xtract this so-called student "apathy" and give the attendees a reason to believe they do matter and show they are not just a number, unlike other Division I schools.
Viewing Comments 1 - 2 of 2
eXACTLY
posted 10/23/07 @ 12:14 PM CST
I couldn't agree more. My opinion is simply that SIUe is clever. However, calling my alma mater the "e" will never happen.
eXCELLENT
posted 10/25/07 @ 7:50 AM CST
Not only is the latest version of the cougar badly depicted, the sculpture is in the worst location on campus. Putting it in the middle of a busy pedestrian walkway made the eyesore a safety hazard. (Continued…)
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