2008 Woodie Awards
Extreme makeover: Cougar edition
Updated athletics logo unveiled
Matthew Schroyer
Issue date: 10/4/07 Section: News
The cougar is sporting a brand new look, as Chancellor Vaughn Vandegrift unveiled a new SIUE sports logo Wednesday in the Morris University Center's Goshen Lounge.
"How cool is that," Vandegrift said as he donned a new Cougar shirt, while simultaneously unfurling a banner from the second story of the MUC as logo shirts were displayed in the University Bookstore.
"It's fierce, just like our Cougars," Vandegrift said. "We're going to continue the march of SIUE."
Vandegrift announced that the new logo was to promote the athletic program's transition to NCAA Division I while softball, basketball, soccer and baseball team members modeled the new logo on T-shirts before the crowd of nearly 100.
After the unveiling of the new logo, Athletic Director Brad Hewitt distributed championship rings to the softball team, which took the NCAA Division II title in the longest recorded championship game in history. The team defeated Lock Haven 3-2 in a game that spanned 12 innings and more than three hours.
Students began filling the Goshen Lounge more than 20 minutes before the logo announcement, congregating around tables stacked with 250 new logo T-shirts.
"I just know it's a new logo," sophomore Allison Lawler said before the T-shirts were unveiled. "I'm kind of excited."
Rachel Williams and Tiffany Coker, two students who had seen the logo previously while working at the University Bookstore, preferred it to the SIUe marketing logo.
"I like the look of the cougar coming at me," Williams said.
Free T-shirts were given away after the speech, and students quickly rushed to grab them up. After two minutes of shouting, some pushing and T-shirts flying through the air, the shirts were gone.
The new logo was designed by 4 Alarm Studio, a St. Louis-based design studio headed by 1992 SIUE alums Dave Scott and Jim Harper. 4 Alarm Studio previously developed ads for Bacardi Global and products including Grey Goose Vodka, Martini & Rossi Asti and Bombay Sapphire.
"How cool is that," Vandegrift said as he donned a new Cougar shirt, while simultaneously unfurling a banner from the second story of the MUC as logo shirts were displayed in the University Bookstore.
"It's fierce, just like our Cougars," Vandegrift said. "We're going to continue the march of SIUE."
Vandegrift announced that the new logo was to promote the athletic program's transition to NCAA Division I while softball, basketball, soccer and baseball team members modeled the new logo on T-shirts before the crowd of nearly 100.
After the unveiling of the new logo, Athletic Director Brad Hewitt distributed championship rings to the softball team, which took the NCAA Division II title in the longest recorded championship game in history. The team defeated Lock Haven 3-2 in a game that spanned 12 innings and more than three hours.
Students began filling the Goshen Lounge more than 20 minutes before the logo announcement, congregating around tables stacked with 250 new logo T-shirts.
"I just know it's a new logo," sophomore Allison Lawler said before the T-shirts were unveiled. "I'm kind of excited."
Rachel Williams and Tiffany Coker, two students who had seen the logo previously while working at the University Bookstore, preferred it to the SIUe marketing logo.
"I like the look of the cougar coming at me," Williams said.
Free T-shirts were given away after the speech, and students quickly rushed to grab them up. After two minutes of shouting, some pushing and T-shirts flying through the air, the shirts were gone.
The new logo was designed by 4 Alarm Studio, a St. Louis-based design studio headed by 1992 SIUE alums Dave Scott and Jim Harper. 4 Alarm Studio previously developed ads for Bacardi Global and products including Grey Goose Vodka, Martini & Rossi Asti and Bombay Sapphire.
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